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If I'm relying on my ads to optimize and show the best performing ads with correct destination urls, what do you use for your Keyword URLs? An agency has recommended, as has bing rep, to just use the top level domain without any tracking such as www.example.com Thoughts? Experience?
So, here's what a rep from an unnamed SEM agency said: "Google defaults to the ad destination, even if there is a keyword destination. However, when we change the URL destination in the ad, it won't impact the QS." I may have had a long day... but can someone chime …
Has anyone seen a crossover effect on AdWords during the pas month's rollout of Hummingbird?
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