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How to maximize the use of google adwords as marketing tool and to create sales conversion?
i think it depends on the domain and content of your page.
Yes. It is somewhat effective but i think it depends on the quality content of your page.
web traffic, conversions, increase credibility. the more you are seen in the first page, the more you look credible.
have you targeted your specific market? maybe you utilize the use of PPCs.
The End.