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People started naming google updates. This is just an example. There is nothing like Zebra update. Google officially confirms Panda and Penguin updates.
Update content with synonyms of the main keyword. Improve page loading time. Improve internal link structure and add more pages (Blog posts). Build links using long tail keywords. It will surely improve the keyword. Hope its helpful.
Focus on content quality. Its better to keep a blog inside your website. Try social media. It will help.
I migrated my websites to https few weeks back. But I was not able to see any difference in ranking.
Please share me your views about google penguin 3.0. Expected date and what can we expect from google?
The End.