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i think the latest update is a goo dthing especially since most people are using the internet from phones these days. so it reasons that since the user is the king your website has to suit the needs of the use by being mobile friendly
Mobile algorithm update was made affctive since 21st April 2015. NO other major other update is expected. However, quality information and promotion will continute to reward.
Re: seo and ppc
Ofcourse ppc gives you quick and better result but i still give preference to SEO due to its long term benefits.
The End.
johnandme