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I recommend using a combination of Instagram and Facebook. I have seen people who first created their visual and unique content on Instagram with appropriate hashtags, and then share it to Facebook, and then you run ad for that post. Make sure you know who your target audience is.
Wordpress itself is good for SEO already, but if you have to, use Yoast.
Instant result: PPC Long-term result: SEO and social media.
The End.