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It depends on all of those, but the biggest swing factor is usually competition for the specific queries you target. A new site going after low competition, long tail searches can see movement in two to three months. The same site chasing broad terms against established brands can take a …
Dani's question matters because the plan changes depending on the answer, but here is a starting point for a web design company site. Rankings come from pages that match a specific search, so there is no way to get unlimited results for one page. Build separate pages for each service …
Rather than ranking those factors against each other, I'd work out which one is holding your site back. If pages are not indexed, nothing else matters, so check Search Console coverage first. If they are indexed but sit on page two or three, the problem is usually content that does …
One way to get cleaner before/after data than a hunch: in Search Console, use the regex query filter to split question-style queries (what, how, why, does, is) from everything else, then compare clicks and CTR for the same pages over matching date ranges a year apart. If the click drop …
One thing that helped me predict which links would actually send visitors: before chasing a placement, check whether the linking page itself ranks for anything or gets comments and shares. If the page has no traffic of its own, the link can still pass some value, but nobody will click …
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