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It is Google's measurement of a page's popularity. It is determined from the quantity of links linking back to it as well as quality links linking back to it. The higher the more "worth" your page is in the Internet Marketing world.
Yup, to actually generate revenue from Google Adsense one must draw attention to them with the power of analytics and listening to where your readers are looking at.
Re: Keyword Analysis
Google Adwords Keyword suggester and the combination of looking for high paying adsense keywords from Spyfu can really influence your earnings.
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