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First focus on your keywords and keyword density but don't sacrifice your message. Write your content like you were writing to a friend. Let your creativity take over and write from your heart. Focus on what you want to say and don't worry about optimizing your web page content until …
When you offer content that is unique, relevant, useful and up-to-date, your readers will not only remember you for it; they will be much more likely to click through to your website as well as to pass it on.
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